|News ReleaseaDigitalGlobe Provides NBC with Satellite Imagery to Help “TODAY” Show Anchors Explore the “Ends of the Earth”|
World Imagery Provider’s Technology Gives TODAY Show Viewers a High-Resolution Look at the Corners of the Globe
Longmont, Colo., November 19, 2008 — DigitalGlobe, a leading provider of high-resolution world imagery content, today announced that it has provided NBC’s “TODAY” show with access to its extensive library of advanced satellite imagery and to its 3D ImageScape product for the second edition of the "Today Goes to the Ends of the Earth" project. Launched last year as part of NBC Universal’s “Green is Universal” initiative, “Ends of the Earth” will use ImageScape, a 3D image product created as a result of DigitalGlobe and AEgis Technologies partnership to transport “TODAY” show viewers to this season’s identified locations: Africa’s highest peak, Mount Kilimanjaro, the capital city closest to the Arctic Circle, Reykjavik, Iceland, the longest coral reef in the Western Hemisphere off the coast of Belize, and the draught occurring in Australia. The project, which first aired on Monday, November 17, was created in an effort to raise awareness about environmental issues and climate changes across the globe.
NBC’s use of DigitalGlobe’s collection of current and historical sub-meter earth imagery signifies the increasing demand for high-resolution satellite and aerial imagery, and the expansion of this technology into industries beyond location-based services, such as television entertainment, broadcast media, online Web portals, and social networking.
“I am pleased that our satellite imagery is playing a role in helping NBC raise awareness about environmental issues and how it affects people on every corner of the earth,” said Jill Smith, chief executive officer of DigitalGlobe. “This technology will provide “TODAY” show viewers with a unique experience with these remote locations through the power of satellite imagery.”
To view DigitalGlobe imagery being used on the “Ends of the Earth,” visit DigitalGlobe’s Web site here. For more information about DigitalGlobe’s high-resolution satellite imagery please visit DigitalGlobe.com.
Longmont Colorado-based DigitalGlobe (http://www.digitalglobe.com) is a leading global content provider of high-resolution world imagery solutions. Sourced from our own advanced satellite constellation and aerial network, our imagery solutions deliver real world perspective to governments, businesses, technology developers and humanitarian associations worldwide. The company’s imagery solutions consist of one of the world’s largest image libraries, growing at a rate of up to 1 million square kilometers per day and distributed and accessed through online search and retrieval, production ready image layers, development tool-kits for internet enabled applications and devices, and software solutions for integration with GIS products and services. DigitalGlobe currently operates the highest-resolution commercial satellite constellation with QuickBird and the first of two next-generation satellites, WorldView-1. The company plans to launch its second next-generation satellite, WorldView-2, in the third quarter of 2009.
DigitalGlobe is a registered trademark of DigitalGlobe.
About AEgis Technologies Group
To learn more about AEgis, please visit the company’s website at www.AEgisTG.com